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[Guy Praisler](/)menu

[Guy Praisler](/)

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Custom Software

# Mejix

Mejix is a custom software development agency specializing in digital product development

![Mejix — Custom Software interface](/__l5e/assets-v1/0d6f265b-b5c1-48a5-a6cc-7dc3b480a1a9/mejix-services.png)

Mejix is the studio I built to do one thing properly: turn a messy business idea into working software that people actually use. No 60-slide decks, no six-month discovery. We map the problem, ship a lean first version, then let real usage decide what gets built next.

## What it involved

Product strategy Custom software AI development MVP development Design systems 

building online since

1997 building online since 

ventures founded

4 ventures founded 

weeks to first release

6 weeks to first release 

coffees consumed

∞ coffees consumed 

Custom Software · Mejix · Built lean · Mejix · Custom Software · Mejix · Built lean · Mejix · 

## How it went

1.  1 Frame 
    
    Every engagement starts with the same stubborn question: what is the friction, and who feels it most? We write the problem in one sentence. If it takes a paragraph, we haven't understood it yet.
    
2.  2 Shape 
    
    Flows before pixels, pixels before code. A small design system — type, spacing, components — gives the product a face early, so stakeholders react to something real instead of imagining it.
    
3.  3 Ship 
    
    A lean release into real hands beats a perfect release into a roadmap. We instrument it, watch what people do, and cut whatever nobody touches.
    

> “Software gets good the moment you stop guessing and start watching.”
> 
> Guy Praisler

## Small things worth knowing

-   The studio name has no meaning. That was the point — it stays out of the way.
-   First release is always dated in the calendar before the first line of code.
-   Features that go unused for a quarter get deleted, not documented.

DETAILS 

## Questions answers

### What kind of work is Mejix built for? 

Business software with a real workflow behind it: marketplaces, portals, internal tools, and AI-assisted automation. Anything where the hard part is the process, not the homepage.

### How fast can a first version ship? 

Typically six to ten weeks for a focused MVP that a real user can complete a real task in.

## Related reading

[

![E-Commerce Evolution Journey from Pixels to Personalized AI](/blog/blog-7.webp)

Ecommerce

E-Commerce Evolution Journey from Pixels to Personalized AI

](/blog/ecommerce-evolution-from-static-website-to-ai)[

![Friction Lies Between Supply and Demand](/blog/blog-13.jpg)

Marketplace

Friction Lies Between Supply and Demand

](/blog/friction-lies-between-supply-and-demand)

[Next Marketplace Development Dinemarket ](/projects/dinemarket)

[All projects](/projects)

Great products starts with a coffee 

Product Strategy · Software Products · AI Development · AI Automation · MVP Development · Digital Transformation · Product Strategy · Software Products · AI Development · AI Automation · MVP Development · Digital Transformation · 

Understand the problem · Reduce friction · Keep it simple · Validate early · Build lean · Listen to users · Fix what doesn't work · Scale what works · Understand the problem · Reduce friction · Keep it simple · Validate early · Build lean · Listen to users · Fix what doesn't work · Scale what works · 

Guy Praisler

Started by Guy Praisler, since 1997 I've been focused on online business apps and the balance between user experience and business value.

Lets Talk

### Main pages

[Home](/)[About](/about)[Projects](/projects)[Blog](/blog)[Contact](/contact)

### Tools

[QR Code Generator](/tools/qr-code)

[say-hi@praisler.com](mailto:say-hi@praisler.com)

Manhattan / New York

[@mejixguy](https://x.com/mejixguy)

## Great products  
starts with  
a coffee

[say-hi@praisler.com](mailto:say-hi@praisler.com)

Manhattan / New York

@mejixguy

Your email Website Company name 

What are you interested in?Business consulting Product development Business custom software Lets talk marketplaces 

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