Guy Praisler
    Guy Praisler
    Contact

    Custom Software

    Mejix

    Mejix is a custom software development agency specializing in digital product development

    Mejix — Custom Software interface

    Mejix is the studio I built to do one thing properly: turn a messy business idea into working software that people actually use. No 60-slide decks, no six-month discovery. We map the problem, ship a lean first version, then let real usage decide what gets built next.

    What it involved

    Product strategyCustom softwareAI developmentMVP developmentDesign systems
    building online since
    1997building online since
    ventures founded
    4ventures founded
    weeks to first release
    6weeks to first release
    coffees consumed
    coffees consumed
    Custom Software·Mejix·Built lean·Mejix·Custom Software·Mejix·Built lean·Mejix·

    How it went

    1. 1Frame

      Every engagement starts with the same stubborn question: what is the friction, and who feels it most? We write the problem in one sentence. If it takes a paragraph, we haven't understood it yet.

    2. 2Shape

      Flows before pixels, pixels before code. A small design system — type, spacing, components — gives the product a face early, so stakeholders react to something real instead of imagining it.

    3. 3Ship

      A lean release into real hands beats a perfect release into a roadmap. We instrument it, watch what people do, and cut whatever nobody touches.

    “Software gets good the moment you stop guessing and start watching.”

    Guy Praisler

    Small things worth knowing

    • The studio name has no meaning. That was the point — it stays out of the way.
    • First release is always dated in the calendar before the first line of code.
    • Features that go unused for a quarter get deleted, not documented.
    DETAILS

    Questions answers

    Business software with a real workflow behind it: marketplaces, portals, internal tools, and AI-assisted automation. Anything where the hard part is the process, not the homepage.

    Typically six to ten weeks for a focused MVP that a real user can complete a real task in.

    Related reading

    E-Commerce Evolution Journey from Pixels to Personalized AI

    Ecommerce

    E-Commerce Evolution Journey from Pixels to Personalized AI

    Friction Lies Between Supply and Demand

    Marketplace

    Friction Lies Between Supply and Demand

    Product Strategy·Software Products·AI Development·AI Automation·MVP Development·Digital Transformation·Product Strategy·Software Products·AI Development·AI Automation·MVP Development·Digital Transformation·
    Understand the problem·Reduce friction·Keep it simple·Validate early·Build lean·Listen to users·Fix what doesn't work·Scale what works·Understand the problem·Reduce friction·Keep it simple·Validate early·Build lean·Listen to users·Fix what doesn't work·Scale what works·

    Guy Praisler

    Started by Guy Praisler, since 1997 I've been focused on online business apps and the balance between user experience and business value.

    say-hi@praisler.com

    Manhattan / New York

    @mejixguy

    Great products
    starts with
    a coffee

    say-hi@praisler.com
    Manhattan / New York
    @mejixguy
    What are you interested in?