Marketplace Development
PuraCars
A platform connecting car owners with trusted automotive service providers
PuraCars connects car owners with automotive service providers they can actually trust. Two things were broken: owners had no way to compare a fair price, and good independent shops had no way to be found. One marketplace, two problems.
What it involved
- audiences served
- 2audiences served
- shared source of truth
- 1shared source of truth
- quotes in writing
- 100%quotes in writing
- booking, no phone tag
- 24/7booking, no phone tag
How it went
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1Make price legible
Owners don't fear repair costs, they fear surprise. Structured job types and written quotes turn a nervous phone call into a comparison you can read.
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2Give shops a cockpit
A provider portal with the day's jobs, capacity and status in one view. If the shop side is a chore, the marketplace dies quietly.
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3Earn the review
Reputation only means something when it's tied to a completed, paid job. Everything else is noise dressed as stars.
“Trust isn't a badge you add at the end. It's the data model.”
Small things worth knowing
- The hardest screen wasn't booking — it was the shop's Monday morning.
- Job types were rewritten three times until an owner could pick one without Googling.
- Every quote lives as a document, so nothing depends on remembering a conversation.
Questions answers
Reviews are tied to completed jobs, providers keep their own capacity current, and every quote is written down before work begins.
Fewer phone calls and a clear picture of the week. Better tooling, not more leads they can't service.
